increase in revenue
A report by LucidPress shows that presenting the brand consistently leads to a 23 percent increase in revenue.
The client was building a product needed to develop an entire brand identity to tell the story of their company and project, including a brand voice and all visual and creative assets.
Cyber-Insur’s leadership team needed to balance three narratives in the brand: conventions in the traditional insurance industry (from where they had entered), trends in the blockchain space, and the company’s own values.
They wanted to convey that while they were launching a new product in a new industry covering non-traditional assets, they would be using insurance methods that have existed for centuries.
Totem’s design team walked the client through a brand sprint to determine where they needed to position themselves to accurately represent their company to the blockchain industry.
With the direction of the Totem team, the client decision makers aligned the brand voice by several axes of personality, which would then direct the development of visual assets. They identified several areas of potential friction in the brand voice and aligned them.
Using the groundwork of the brand identity, the design team created options for the visual direction of the brand and a logo, which were summarized into the brand guide. This was used to develop the creative assets of the white paper design and investor deck.
- Brand Sprint
- Brand Development
- Asset Creation
- White Paper Design
- Investor Deck Design
Through the guidance of the Totem design team, the client developed a cohesive story and creative visual assets that represented each narrative element in the brand. Branding facilitates customers’ trust in the team and helps outside investors understand the project and feel confident investing.
The client and design team found a way to balance the traditional and groundbreaking elements of the product. The client was offered several